Listen with patience
A long conversation before the first mark — so the identity can be torn with the hands and still feel like you.
Our story
The idea
PSM Infinity began with a simple belief: the best visual work is slow where it should be slow, and exact where it should be exact. Branding that sounds like the person. Systems the company can live in. Technology, textile, and logistics treated as part of the same composition.
Sunandan Mitra took that ritual out of the deck and into Ballygunge — a studio opposite Maddox Square, open to anyone who wants the work to hold.
How we work
No corners cut. Only signal. Everything else is a consequence of that.
A long conversation before the first mark — so the identity can be torn with the hands and still feel like you.
Type, colour, code, cloth, and route — made in the studio, not assembled from a catalogue.
Partners, mills, and builders we can introduce. The work has a provenance, not only a finish.
The table
We work for first names and house names. For the founder who needs a portrait, the company that needs a system, and the operator who needs the last mile to feel considered.
